VIRGIN ATLANTIC

Go jet set, go

This launch campaign for Upper Class featured a series of perforated airline safety card magazine inserts, taxi toppers and giant air travel sickness bags.

Since many magazine purchases are made in an airport, we soon found out that the removed safety cards were being left behind in competitor's seat back pockets. An email generated by a particularly perturbed member of Delta's staff was forwarded by an industry friend to my attention. Success!