Hopdoddy

Open Wide

As Hopdoddy prepares to scale, we helped galvanize the essence of their brand. And we started with a book of soul. We established the foundational brand work focused on showcasing the core characteristics that make Hopdoddy, Hopdoddy. From their commitment to extraordinary ingredients and an uncommonly communal approach to the role that music plays within their organization, we set out to uncover, define, and articulate how Hopdoddy pushes the boundaries of burgers to serve the familiar in unfamiliar ways. Because, well, that’s the Hopdoddy way.