Afterpay

Pay better

The credit industry remains fundamentally broken, seeing a world full of suckers. It’s an industry that needs you to lose for them to win, and it can only survive by pushing the next generation into the same cycles of debt. So we started a movement in which everyone can win—shoppers, retailers and society—by putting optimism before opportunism and people before profit.

Afterpay Holiday

Our holiday platform was designed to help everybody find and get what they wanted during the busiest season of the year. Every activation was an attempt to assist shopper’s lists. From celebrity help to influencers on TikTok and even a re-imagining of Furby as an all-knowing gift advisor.

The campaign was a huge success. Furby alone generated 16M Social Video Views, 95M+ earned media impressions & +185% TikTok followers

Afterpay Brand Guidelines

Mapped the entire brand in an easy reference to synchronize the brand experience from visual to voice all around the globe.

“Afterpaying is like…”

Launch in North America with a campaign to answer the question, “What’s Afterpay?”