TRUTH

Fair Enough

A sixty second sitcom. Using seized documents containing meeting minutes and redacted internal correspondence as scripts from Big Tobacco, we re-imagine how their uncensored ideas for product innovation, market outreach and profit realization came to be.

The idea was completely off the beaten path for truth and had a whole new set of legal ramifications that our team managed to pull through. In the end we created two seasons of Fair Enough, a content website, OOH, wildpostings, magazine print and a real comic strip with JJ Sedelmaier.