TILLAMOOK
Dairy done right
From brand identity to integrated platform. We conceived and launched a new mantra for Tillamook.
More than a tagline, “Dairy done right,” has taken hold in every aspect of their business and become an outright compass for their business.
GOODBYE BIG FOOD, HELLO TILLAMOOK
Integrated campaign that helped Tillamook farmers band together with their consumers to take a stand against Big Food. Launched during the Oscars.
Taking it to social, we created Oscar nominee themed Goodbye Big Food shorts and released them in real-time with with the run of show.
Dairy done right
Integrated platform to launch a new mantra for Tillamook. More than a tagline, Dairy done right, has taken hold in every aspect of their business and become an outright compass for their brand.
These :15s “Pep Films” ran in pods to get the energy up around our dairy conversation.
Dairy Done Right – Farmstyle Shreds Launch.
Building the Tillamook social team.
The new bold Tillamook identity breathed confidence into every facet of the brand and its talented partners.
Extending the brand experience beyond stores and the cheese factory.
THE CO-OP
The co-op
Inspired by the pioneering and cooperative spirit of Tillamook’s farmer-owners, this campaign gives consumers the opportunity to join the company through the Tillamook Co-Op: a first-in-industry community that gives people a voice in their food.
Members get voting rights on company decisions, access to board meetings, credit to fund other real food initiatives through Kiva Zip, and they get to name real Tillamook cows. It’s a true connection between the farm and the table, and a way for Tillamook to not just say “dairy done right” to consumers, but live it WITH them.
A summer petition to remove America’s name from processed “American Cheese.”
